Privacy Policy

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Effective Date: 10 May 2025

The General Pest Co (referred to as “we”, “our”, or “us”) is committed to protecting and respecting your privacy. This Privacy and Cookie Policy explains how we collect, use, and protect your personal information when you visit our website, use our services, or interact with our digital content.

1. Information We Collect

We collect both personal and non-personal information when you interact with our website:

• Personal Information: This may include your name, email address, phone number, and any other details you provide when you contact us, register for services, or interact with the website.
• Non-Personal Information: This includes information like your IP address, device type, browser type, operating system, pages visited, time spent on the site, and other data related to your use of our website.

2. Tracking Technologies

We use various tracking technologies to improve your experience on our website. These may include:

• Cookies: Small text files stored on your device to enhance user experience, such as remembering preferences or login details.
• Pixels and Tags: We may use technologies like Facebook Pixel, Google Ads, and similar tools to collect data about your interactions with our website. These help us understand user behavior, measure the effectiveness of our advertising, and provide personalised content.
• Google Analytics: We use tools like Google Analytics (GA4) to gather insights about website traffic, user interactions, and other behaviors to improve our services.

These tools may collect information such as how you use our website, which pages you visit, and where you came from.

3. How We Use Your Information

The information we collect is used for the following purposes:

• To improve the functionality and performance of our website
• To analyse trends, measure site activity, and optimise user experience
• To provide you with relevant content, services, and advertisements
• To communicate with you regarding your inquiries, services, or promotional offers

We do not sell, trade, or rent your personal information to third parties.

4. Cookies and Tracking Options

Cookies and tracking technologies help us understand how users interact with our website. You can manage or disable cookies through your browser settings. However, disabling cookies may impact the functionality and performance of our site.

5. Data Retention

We retain personal data only as long as necessary to fulfill the purposes outlined in this policy. For data collected through analytics tools, such as Google Analytics, we retain it for a maximum of 14 months, after which it is automatically deleted.

6. Your Rights

You have the right to:

• Access the personal information we hold about you
• Correct any inaccuracies in your personal information
• Request deletion of your personal information (subject to certain legal exceptions)

To exercise these rights, or if you have any questions regarding your data, please contact us at info@thegeneralpest.co.

7. Data Security

We take reasonable measures to safeguard your personal information from unauthorised access or misuse. However, please note that no method of transmission over the internet is completely secure.

8. Changes to This Policy

We may update this Privacy and Cookie Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically for any changes.

9. Contact Us

If you have any questions about this policy or how we handle your personal data, please contact us at:

The General Pest Co

info@thegeneralpest.co